01
A brand with a point of view
Healthy beauty, not trend makeup. The promise is safety first, then visible care.
International franchise
From beauty to a better life.
MISHANG life is a whole-store partnership for healthy beauty. Clinic care, home routines, and inner nourishment — one system, ready to open in a new city.
2013
Founded in Guangzhou
1,500+
Brand licenses
3,000+
Product partners
2,000㎡+
Headquarters floor
Figures from the February 2026 brand brief. Exposure totals were current as of January 2026.
The model
Beauty and nourishment, linked.
For people whose skin is asking for more than a cream. MISHANG is a healthy-beauty studio that treats the surface, the routine at home, and the body’s baseline together.
01
Clinic care
Layered, in-studio treatments for problem skin, firmness, and tone. Protocols are built around skin physiology, not a single hero service.
02
Home routines
Repair, brightening, oligopeptide, and oil-care lines guests continue between visits, so results do not stop at the door.
03
Inner nourishment
A light-wellness food range — collagen, fiber, enzymes, and PQQ — so beauty and health are managed together.
-
Problem skin
Layered care for acne, sensitivity, and barrier damage.
-
Time on the skin
Firmness, lines, and tone, repaired with a measured plan.
-
Light wellness
Inner nourishment that supports the work done in the studio.
The house
Built in Guangzhou. Aimed at the world.
Guangdong MISHANG Aesthetics Holdings was founded on 1 February 2013. Headquarters sits in Huijin International Financial Center, Tianhe — more than 2,000 square meters — with a Beauty Academy campus of nearly 1,400 square meters beside it.
Founder Wang Lu started from her own sensitive skin. The standard she set is still the brand rule: no hormones, no heavy metals, no banned additives. The vision is a world-class platform for healthy beauty, and to carry that standard beyond China.
Love. Gratitude. A wish for others to do well.
Why partners stay
Six strengths. Then six kinds of support.
02
Products with a paper trail
Joint labs, patented ingredients, and third-party efficacy reports partners can show guests.
03
Dermatology-level trust
Facial diagnosis, an AI skin analyzer, and plans that read the face, body, and daily habits together.
04
A way to meet new guests
Same-city content, private-community follow-up, and ready campaign calendars from headquarters.
05
A room that sells
Tasting sessions and salon gatherings with a set invitation, presentation, and follow-up rhythm.
06
Tools that stay with the store
A store system, online academy, asset library, and an AI assistant for daily operations.
Brand
Identity, store expression, and a story guests already recognize across China and study tours abroad.
Operations
Whole-store output: layout logic, service menu, and a model you can open rather than invent.
Education
MISHANG Beauty Academy trains five skin types, facial diagnosis, and one-to-one practice.
Traffic
Shooting formulas, local-platform playbooks, and private-domain follow-up.
Technology
Cashier and client records, cloud dispatch, and an online mall for share-and-buy.
Accompaniment
Market mentors stay with the store after opening — not a handover and a goodbye.
The shelf
What the store actually carries.
Studio tools
Layered aqua-glow care, including the acid-balance mask and the soluble roller used in the treatment room.
Oil care
Barrier-repair and botanical oils. Small molecules, calm textures, champagne-gold packaging.
Light wellness
Collagen tripeptide, PQQ, enzymes, fiber, and MCT blends developed with TCI.
Studio treatments
Layered aqua-glow protocols — collagen, tranexamic brightening, acne care, and barrier rebuild.
Clinical percentages in the brand brief come from commissioned human tests (including SGS and Guangzhou labs) on named products and time windows. Results vary by person. This page is a partnership introduction, not a medical claim.
Academy
Teach the room. Then walk with it.
The Beauty Academy runs a five-skin curriculum — oil, pigment, dryness, acne, and aging — plus cause-and-timeline facial diagnosis. Plans move through three stages: in-studio care, home maintenance, and inner regulation.
- Study circuits across China, and abroad in Thailand, Kuala Lumpur, Korea, Switzerland, the Nordic countries, and the Philippines.
- A year of campaign kits: traffic offers, in-store cards, and pickup events led from headquarters.
- Named mentors for China markets, ASEAN, traffic, and in-store technique.
Partnership
Tell us the city you have in mind.
International inquiries are handled from Guangzhou. Call the partnership line and mention your market, or prepare an email from the form. Investment figures are discussed directly — they are not published here.
- Partnership line
- +86 20 6136 8830
- Headquarters
- Room 1012, No. 660 Huangpu Avenue Middle, Tianhe, Guangzhou, China 510665
- Company
- Guangdong MISHANG Aesthetics Holdings